Nestle Bangladesh

Nestlé Bangladesh – OVC Video Editing & Motion Design

Client: Nestlé Bangladesh
Project Type: OVC (Online Video Commercial) – Video Editing, Motion Graphics, CGI Visual Design
Agency: Brand Box Branding Solution

Overview

Nestlé Bangladesh approached Brand Box to enhance one of their key OVCs with high-impact visual storytelling and premium motion design. The objective was to elevate the video’s engagement level, reinforce brand communication, and make every frame visually memorable. Our task was to transform the raw footage into an interactive, emotionally compelling, and brand-consistent visual experience suitable for digital platforms.

Our Approach

To deliver a production of international quality, we assembled a specialized creative team consisting of:

• Video Editor – for seamless narrative flow, pacing, and overall visual cohesion

• Motion Designer – to build smooth transitions, kinetic elements, and brand-aligned animation

• Graphic Designer – for typography, iconography, and layout optimization

• Visual Designer – to craft frame compositions, color harmony, and aesthetic enhancements

This multidisciplinary team ensured that each part of the OVC was planned, designed, and executed with precision.

Creative Execution

1. Frame-by-Frame CGI Design

Every frame of the OVC was meticulously enhanced with CGI components to enrich the storytelling. Our visual design included:

• CGI-driven product reveals

• Dynamic environmental elements

• Layered depth and lighting effects

• Textured highlights to make the visuals more lifelike and premium

These CGI enhancements gave the video a modern, polished look that aligned perfectly with Nestlé’s global brand identity.

2. Interactive Captions & On-Screen Text

To improve viewer engagement and information retention, we integrated:

• Caption animations

• Highlighted keywords

• Motion-based text transitions

• Brand-colored typography systems

These ensured clarity, accessibility, and alignment with digital viewing behavior.

3. Motion Graphics & Animation

Our motion team crafted:

• Smooth, organic transitions between scenes

• Animated product elements

• Brand-consistent motion effects

• Rhythm-driven kinetic movements

This elevated the video’s dynamism and kept viewers visually engaged from start to finish.

4. Overall Video Editing & Sound Alignment

The final edit combined:

• Color grading for a premium, consistent tone

• Shot-to-shot rhythm adjustments

• Sound synchronization with animated effects

• Precise timing for maximum storytelling impact

The polished output felt seamless, impactful, and emotionally resonant.

Outcome

The final OVC delivered to Nestlé Bangladesh achieved:

• Enhanced viewer engagement due to interactive visuals and motion

• Stronger brand storytelling through CGI-driven design

• Higher visual clarity and professionalism across all shots

• A premium, modern aesthetic suitable for nationwide digital campaigns

Nestlé Bangladesh appreciated the attention to detail, creative direction, and polished execution that Brand Box brought to the project.

Conclusion

This project showcases Brand Box’s capability to combine video editing, CGI design, and motion graphics into a cohesive visual experience. By bringing together a specialized creative team and focusing on interactive design elements, we successfully delivered an OVC that elevates Nestlé’s storytelling and strengthens its digital presence.

Brand Box continues to support brands with high-quality visual productions that connect, communicate, and convert.