Bangladesh Institute of Business & Technology (BIBT)

Client Overview

BIBT (Bangladesh Institute of Business & Technology) is a renowned academic institution under the National University of Bangladesh, dedicated to providing higher education in Business, IT, and related disciplines. Despite having a strong academic reputation, their digital presence lacked modern appeal and effective communication — making it difficult to engage students, guardians, and the digital audience effectively.

When Exabytelab Digital partnered with BIBT, the goal was crystal clear:

“We want to position BIBT as a modern, student-friendly, and digitally engaging institution that represents quality education and innovation.”

Key Challenges

• Outdated Visual Identity: Previous online materials didn’t represent the institute’s modern values.

• Weak Social Media Presence: Inconsistent posting and lack of engagement with students and prospects.

• Limited Awareness: The institution wasn’t reaching new audiences through digital channels.

• Unstructured Communication: Posts lacked storytelling, clarity, and consistent tone.

• No Advertisement Strategy: Absence of data-driven promotion for admissions and events.

Our Strategy & Actions

Phase 1: Brand Revamp & Identity Alignment

Phase 2: Social Media Management

Phase 3: Digital Marketing & Advertisement

Phase 4: Video & Creative Production

• Developed a new visual identity for digital — logo refinement, color standardization, and consistent brand tone.

• Created modern social media templates for posts, stories, and videos maintaining academic integrity with visual elegance.

• Built a content style guide for educational storytelling and institutional communication.

• Revitalized Facebook presence with consistent, interactive, and informative posts.

• Designed academic storytelling reels and motion videos to highlight programs, events, and student achievements.

• Implemented engagement campaigns for admission seasons, seminars, and achievements.

• Produced advertisement videos focusing on institutional achievements and student experiences.

• Designed animated promotional content highlighting admission announcements, program benefits, and university life.

• Focused on authentic visual storytelling — making education feel aspirational and accessible.

• Created targeted ad campaigns for admissions, events, and branding awareness.

• Ran boosted posts and promotional videos to expand visibility among students and parents.

• Integrated analytics-based growth tracking to measure reach, engagement, and conversions.

We designed a complete digital rebranding and engagement strategy to position BIBT as a modern and credible institution for today’s learners.

Results & Achievements